Strategic Focus — Navigating Tariffs with Innovation Why Richfield Wins

Facing Tariff Challenges Head-On

U.S. tariffs on imported food products, including coffee, affect a large segment of international suppliers. Many competitors face higher overheads, slower logistics, and increased consumer prices. Richfield, however, is strategically built to weather this storm. With four global factories and over 20 production lines, we operate on a scale that allows optimization across sourcing, roasting, grinding, and freeze-drying.

Why Richfield Still Makes Sense for Consumers

Precision Flavor Engineering: Through our proprietary flash extraction and freeze-drying process, we retain 95% of the original coffee flavor — something Instant Coffee from competitors can’t offer.

Global Bean Sourcing, Local Taste: We select only premium Arabica beans and preserve their original notes — perfect for consumers who want gourmet coffee at home, even under economic pressure.

No Concentration, No Additives: Unlike some competitors who use coffee concentrates and additives to reduce cost, Richfield keeps it clean and authentic — a true specialty coffee experience.

Trust from the Industry

Our product quality has earned us partnerships with Nestlé, Heinz, and Kraft. These collaborations validate the excellence of our FD coffee and provide stability that shields us from market volatility caused by tariffs.

Tariffs may be unavoidable, but sacrificing quality isn’t. Richfield proves that premium freeze-dried coffee can remain accessible, sustainable, and globally competitive. In times of trade tension, choose innovation. Choose Richfield.