Tariffs, Taste, and Trust – Why Smart Consumers Choose Richfield

Unlike traditional Instant Coffee companies, Richfield has invested heavily in self-sufficiency and innovation. With 4 factories and a global sourcing model focused on high-grade Arabica beans from Brazil, Ethiopia, and Colombia, Richfield keeps its quality high—even when economic winds shift.

And what about flavor? While traditional instant coffees extract 30–40% from the bean—often leading to bitterness—Richfield targets only the best 18% of soluble compounds. Our flash extraction followed by a 36-hour low-temperature freeze-drying process means you're getting nearly 95% of the flavor you’d expect in a café-brewed Americano or cold brew.

Even under updated tariffs, Richfield remains affordable. How? We don’t rely on outsourcing. Our integrated approach—complete with two R&D labs—keeps costs low, passing the value to you.

For consumers worried about prices rising or quality dropping, Richfield is the smart choice. We deliver premium café flavor, in seconds, at a price that respects your wallet—even in turbulent times.

Imagine sipping a smooth Colombian Americano in the heart of Chicago or enjoying a cold brew on the California coast. Now imagine it came from a packet—crafted in Asia and unaffected by trade pressures.

This is the Richfield experience.

Even as tariffs reshape global pricing, Richfield continues to deliver café-quality coffee at a competitive price. We achieve this through flash extraction, selecting the richest 18% of flavor, then freeze-drying for 36 hours to preserve it. Unlike conventional instant coffee, we don’t use concentration, ensuring purer flavor and aroma.

Whether you're a coffee connoisseur or a café owner, Richfield makes international excellence accessible—tariffs or not.