The Resilient Bean – How Richfield Stays Strong Amid Rising Coffee Prices

The global coffee industry is facing turbulence. From adverse weather in Brazil to rising labor and transport costs, the price of green coffee beans—especially premium Arabica—has soared. For many instant coffee brands, this has meant tough decisions: cut quality, raise prices, or both. But Richfield, a leader in freeze-dried instant specialty coffee, stands out for its ability to adapt without sacrificing value.

How? It starts with strategic sourcing and innovation. Richfield sources high-quality Arabica beans from diverse origins like Brazil, Ethiopia, and Colombia—regions with strong infrastructure and consistent output. But Richfield doesn’t stop at sourcing. Its real edge lies in its flash extraction technology and 36-hour low-temp freeze-drying process, which allow it to capture just the top 18% of soluble compounds—the essence of flavor—while using fewer beans more efficiently than traditional 30–40% extraction methods.

This translates to cost efficiency without compromising quality. While many brands face cost spirals from inefficient extraction or expensive concentration processes, Richfield’s proprietary system delivers up to 95% of café-quality flavor in an instant cup.

With four factories, 20 production lines, and two in-house laboratories, Richfield also controls its supply chain—minimizing outside vendor costs and shielding its products from price volatility.

So, when global coffee prices surge, Richfield doesn’t pass on the burden to you. Instead, it leverages its scale, science, and supply chain mastery to maintain stable pricing while still offering a premium coffee experience.