Nkhani

Ngati khofi yanu yam'mawa yayamba kulawa kwambiri kapena yokwera mtengo kwambiri, simalingaliro anu. Popeza mitengo ya khofi ikukwera mwachangu chifukwa chakusakolola bwino komanso zovuta zapadziko lonse lapansi, ma brand ambiri akucheperachepera. Koma Richfield imapereka njira yabwinoko: kuzizira-Coffee Wouma Instantndizodzaza ndi kukoma, zosavuta kupanga, ndipo sizimasokoneza.

Mu 2025, mitengo ya khofi padziko lonse lapansi ikukwera kwambiri chifukwa cha chilala ku Brazil, kukwera mtengo kwa katundu, komanso kusakhazikika kwandale m'madera omwe akukula. Kwa ambiri, kuchita izi kwadzetsa kusatsimikizika m'mashelufu ogulitsa komanso machitidwe am'mawa. Koma mkati mwa kusakhazikika uku, kuzizira kwa Richfield-Kofi Woumaimakhala yokhazikika, yotsika mtengo komanso yotsika mtengo.

Dziko likusintha mofulumira. Misonkho yatsopano pakati pa US ndi China ikuwonjezera ndalama zogulira kuchokera kunja, kuphatikiza kapu yanu ya khofi yatsiku ndi tsiku. Koma kodi zikutanthauza kuti muyenera kusiya khalidwe kapena kulipira zambiri? Osati ngati mutasankha khofi wowumitsidwa wa Richfield.

Mgwirizano wokonzedwanso wamitengo ya US-China wasokoneza njira zina zopezera ndalama zapadziko lonse lapansi. Makampani omwe akufunafuna anzawo odalirika a khofi tsopano akukumana ndi mavuto ochulukirachulukira komanso azachuma, koma Richfield ndi chitsanzo cha kulimba mtima komanso kusasinthasintha.

Pamene US ndi China akukonzanso mgwirizano wawo wamalonda, mitengo yosinthidwa pazakudya ndi zaulimi zochokera kunja - kuphatikiza khofi ndi zinthu za khofi wokonzedwa - zikuyambitsa kusatsimikizika. Nkhawa yanthawi yomweyo? Kuwonjezeka kwamitengo ndi kuchepetsedwa kwa kusinthasintha kwa khofi kwa mitundu yambiri ya khofi yomwe imadalira maunyolo ogawanika.

M'zaka zaposachedwa, kusintha kwa ndondomeko zamalonda za US ndi tariffs zasokoneza njira zogulitsira padziko lonse, makamaka pa zakudya ndi zakumwa zochokera kunja. Kwa Richfield, mtsogoleri wapadziko lonse lapansikhofi wowumakupanga, zosinthazi zimabweretsa zovuta komanso mwayi wowonetsa chifukwa chake khofi yathu yapadera imatsogolerabe phindu, kukoma, ndi khalidwe.

M'dziko losintha ndondomeko zamalonda ndikukula kwachuma kwachuma, kusankha mtundu wa khofi woyenera ndi pafupi kuposa kukoma kokha. Ndi za kusasinthasintha, kukhazikika, ndi kukhulupirirana. Kofi wowumitsidwa wa Richfield amawunika mabokosi onsewa ndi zina zambiri, ndikupereka mtundu wosayerekezeka womwe sugwedezeka ndi mitengo yapadziko lonse lapansi.

Pamsika wapadziko lonse lapansi womwe ukuchulukirachulukira chitetezo, pomwe mitengo yamitengo nthawi zambiri imasokoneza mitengo ndikupanga kusatsimikizika, mitundu yomwe imayenda bwino ndi yomwe imakhazikika pakulimba mtima, ukadaulo, komanso zomwe makasitomala amakonda. Khofi wowumitsidwa wa Richfield ndi chitsanzo chabwino.

Kwa okonda khofi ambiri, lingaliro la khofi wanthawi yomweyo lakhala likugwirizana ndi kunyengerera. Komabe, khofi wowuma wa Richfield akutsimikizira kuti khofi wanthawi yomweyo akhoza kukhala wolemera, wovuta, komanso wokhutiritsa monga khofi wophikidwa kumene. Ndiukadaulo wapamwamba, kusankha nyemba mosamala, komanso kudzipereka kuti musunge kukoma kwamtundu uliwonse, Richfield imapereka khofi wokoma kwambiri nthawi yomweyo.

Misonkho ya ku America pa katundu wotumizidwa kunja ikamakulirakulira, zotsatira zake zimamveka pamakampani azakudya ndi zakumwa, makamaka mu khofi. Chifukwa cha mtengo wa nyemba zobiriwira, zida zogwirira ntchito, komanso kukwera kwa zinthu, makampani ambiri a khofi akuvutika kuti asagwiritse ntchito. Koma njira yakutsogolo ya Richfield imapereka njira ina yokhazikika.