Nkhani

Yendani m'malo ogulitsira khofi apamwamba kwambiri, ndipo mudzawonanso zomwezo: kukoma, kusasinthasintha, komanso chidziwitso. Koma kuseri kwa kauntala, eni masitolo akulimbana ndi zovuta—kukwera mtengo kwa anthu ogwira ntchito, kukonza zida, ndi maphunziro osakhazikika a antchito. Njira yothetsera vutoli? Ambiri akutembenukira ku khofi yapadera yowumitsidwa. Ndipo Richfield ndi ogulitsa omwe amamukhulupirira.

Makampani a khofi akupita patsogolo. Chifukwa cha kukwera mtengo kwa ntchito, kuchepa kwa ogwira ntchito, ndi kufunikira kokulirapo kwa zinthu zosavuta, zowumitsidwa khofi wanthawi yomweyosikulinso ntchito kunyumba - ndi posachedwapa kukhala chuma chanzeru kwa eni sitolo khofi. Ndipo pakati pa kusinthaku ndi Richfield, mtsogoleri wapadziko lonse lapansi wapamwamba kwambiri khofi wapadera nthawi yomweyo.

Kwa eni ake odyera odziyimira pawokha, dola iliyonse - ndi kapu iliyonse - imawerengedwa. Simukungopikisana pa kukoma; mukulinganiza ndandanda ya antchito, kuyang'anira kukwera mtengo, ndikuyesera kuti zida zanu ziziyenda. Chifukwa chake zikafika pamtundu wa khofi, mumafunikira yankho lomwe limakhala losinthika, lokhazikika, komanso lopatsa chidwi kwambiri. Ichi ndichifukwa chake mabizinesi ang'onoang'ono ambiri akutembenukira ku Richfield khofi wowuma nthawi yomweyo.

Masiku ano okonda khofi amalakalaka zosiyanasiyana. Kuyambira m'mawa ku America mpaka masana a iced latte ndi kuthira kochokera kumodzi, amayembekeza mindandanda yazakudya kuti ipereke zambiri kuposa "kutentha kapena kuzizira." Kwa eni ake ogulitsa khofi, izi zikutanthauza kukulitsa zopereka-popanda antchito owonjezera kapena bajeti. Apa ndipamene mzere wa khofi wowuma pompopompo wa Richfield umakhala wofunikira.

Kuthamanga cafe imodzi ndikovuta mokwanira—kusamalira malo angapo? Ndi nkhani ina. Kuwonetsetsa kuti sitolo iliyonse imakhala ndi khalidwe, kukoma, ndi liwiro lofanana kungakhale nkhondo yosatha, makamaka pamene ogwira ntchito ndi maphunziro amasiyana. Ichi ndichifukwa chake mabizinesi ambiri a khofi wamalo ambiri akusintha kupita ku Richfield's freeze-mitedkhofi wanthawi yomweyo- chinsinsi cha makulitsidwe popanda kunyengerera.

Kwa eni ake ambiri a malo odyera, kukhalabe ndi khofi wapamwamba kwambiri panthawi yomwe kuli magalimoto ambiri kapena ndi antchito ochepa kungakhale kovuta kwambiri. Onjezani kuwonongeka kwa makina, kuphunzitsa ma barista atsopano, ndi zinyalala zopangira, ndipo mwadzidzidzi, ntchito zatsiku ndi tsiku zimakhala zosokoneza. Apa ndipamene mayankho a khofi owumitsidwa a Richfield owumitsidwa nthawi yomweyo amayamba kusewera-kupereka liwiro, kukoma, komanso kusasinthika mu phukusi limodzi labwino.

Dziko la khofi likusintha. Zomwe kale zinali kusankha pakati pa zabwino ndi zosavuta tsopano zasintha kukhala zofuna za onse awiri. Mbadwo watsopano wa omwe amamwa khofi akufuna kupeza nthawi yomweyo olemera, osalala, khofi yapamwamba kwambiri-popanda kudikirira pamzere kapena kusewera ndi makina. Ndiko komwe Richfield amawumitsidwa khofi wanthawi yomweyoakutembenuza mitu.

Pazaka khumi zapitazi, khofi wowumitsidwa wowumitsidwa nthawi yomweyo wasintha —kuchokera ku tulo tomwe timagona m'mawa kupita ku mtundu wolemekezeka pakati pa okonda khofi ndi akatswiri omwe. Chifukwa cha kupita patsogolo kwa kukonza ndi kukonza, khofi wamasiku ano wowumitsidwa amatha kufanana ndi khofi wophikidwa kumene mu fungo labwino komanso kukoma kwake. Ndipo pakati pa opanga onse, Richfield akukhazikitsa muyezo.