Coffee-Umboni Wa Khofi - Chifukwa Chake Richfield Amapereka Mtendere Wamaganizo Pamsika Wosasinthika

Malingaliro a Richfield ali mu kulondola kwa sayansi komanso kudziyimira pawokha. Ngakhale chikhalidwe khofi wanthawi yomweyo Ma brand amachotsa 30-40% ya nyemba - kuphatikiza zowawa, zosafunikira - Richfield amagwiritsa ntchito 18% kung'anima m'zigawo, kupatula zokometsera zokhazokha. Njirayi, yophatikizidwa ndi njira yowumitsa kutentha kwa maola 36, imalola Richfield kutambasula nyemba zochepa za Arabica mu makapu ambiri-popanda kusokoneza kukoma.

Ichi ndichifukwa chake Richfield amatha kupereka pafupifupi 95% ya kukoma kwatsopano kwa cafe, popanda kukwiyitsa komwe kumapezeka m'misika yamsika. Chofunika koposa, Richfield amawongolera njira yonse m'nyumba: kuyambira pakuweta nyemba ku Brazil ndi Ethiopia, mpaka kuumitsa, kuyika, ndi kuyesa m'mafakitale awo anayi.

Kuchita bwino kwa chain chain kumatanthauza kuti pamene ena amapereka ndalama zokwera kwa makasitomala, Richfield imatenga mantha chifukwa cha luso, kupanga voliyumu, ndi kupambana kwaukadaulo.

Kwa mabizinesi, zimatanthauza ndalama zodziwikiratu. Kwa okonda khofi, zikutanthauza mitengo yokhazikika, kukoma kwabwino, komanso chidaliro chochulukirapo pazomwe zili m'kapu yawo - ngakhale msika wapadziko lonse ukakhala wosakhazikika.