Mphepo Zazachuma, Kukoma Kosagwedezeka
Koma ayi Richfield.
Richfield imayima pamzere waukadaulo, kukula, komanso kutsimikizika kwamtundu. Ndi mafakitale anayi apamwamba kwambiri komanso mizere 20 yopanga, kampaniyo ili ndi zida zapadera kuti zitha kutengera zovuta zokhudzana ndi mtengo wamitengo. Njira zake zophatikizira zophatikizika-kuyambira pakudya nyemba mpaka kuziwumitsa-zimatsimikizira kukhazikika kwamitengo, mtundu, ndi kupezeka.
Mgwirizano wosinthidwa wa msonkho waku America umawonjezera zovuta zatsopano pakugulitsa khofi kunja, makamaka zomwe zimadalira unyolo wosakhazikika kapena mapurosesa a chipani chachitatu. Richfield, komabe, ili ndi mwayi wothana ndi mkunthowu.
Ndi mafakitale anayi omwe amagwira ntchito mokwanira ndikuwongolera gawo lililonse kuchokera pakusankha nyemba mpaka pakuyika, Richfield imachepetsa kudalira kwakunja. Kugwiritsiridwa ntchito kwathu kwa nyemba za Arabica kuchokera m'mafamu ogwirizana nawo kumapangitsa bata, ndipo ntchito zathu zowongoka zimatanthauza kutsika mtengo, ngakhale pamitengo yatsopano.
Munthawi zovuta, wopereka woyenera amapanga kusiyana konse. Richfield ndiye wothandizirayo - khomo lanu lofikira kuchita bwino, mosasamala kanthu za kusintha kwachuma.
Ngakhale ambiri khofi wanthawi yomweyoMitundu imatha kupereka ndalama kwa ogula kapena kunyengerera pamtundu, Richfield amachita mosiyana. Kugwiritsiridwa ntchito kwa mtundu wa kung'anima - njira yomwe imasankha 18% yokha ya mankhwala kuchokera ku nyemba za Arabica - ndi kuumitsa kuunika kwa maola 36 kumatsimikizira kununkhira kwabwino popanda zowonjezera zochepetsera mtengo. Mosiyana ndi izi, khofi wamba wanthawi yomweyo, monga omwe amaumitsa utsi kapena njira zotsekera, samangotaya kukoma koma nthawi zambiri amadalira nyemba zowawa za Robusta ndi zowonjezera.
Kuphatikiza apo, kukhulupirika kwa Richfield padziko lonse lapansi kumatsimikiziridwa: mgwirizano ndi Nestlé, Kraft, ndi Heinz umawonetsa momwe mbiri yamtunduwu imapitilira kusatsimikizika kwachuma. Pamene mawonekedwe a tariff akukula, mabizinesi ndi ogula amafunikira mtundu womwe angadalire. Richfield ndiye mtunduwo.
