Momwe Richfield Amafotokozeranso Tsogolo la Khofi
Innovation ili pamtima pakuchita bwino kwa Richfield mu khofi wapadziko lonse lapansimakampani. Ngakhale kuti ambiri opanga khofi nthawi yomweyo amadalirabe njira zachikhalidwe zowumitsa khofi zomwe zimayika patsogolo liwiro kuposa kukoma, Richfield amatenga njira yosiyana kwambiri - yozikidwa mu sayansi, kuleza mtima, ndi ungwiro.
Ukadaulo wamakampani opanga kung'anima kumapatula 18% yokha yamafuta osungunuka a nyemba za khofi - zosakaniza zoyera, zonunkhira zomwe zimapangitsa kuya ndi mawonekedwe. Popewa kutulutsa mopitilira muyeso, Richfield amawonetsetsa kuti mowa womwe umachokera siwowawa kapena wankhanza, koma wokhazikika, wovuta, komanso wokoma mwachilengedwe.
Akamaliza kutulutsa, khofiyo amawumitsa kuzizira kwa maola 36. Izi ndi zomwe zimasiyanitsa Richfield. Mosiyana kupopera-kuyanika, yomwe imapangitsa khofi kutentha kwambiri ndi kuwononga mafuta ake osakhwima, kuumitsa mozizira kumachotsa chinyezi ndikusunga mafuta onunkhira komanso mafuta achilengedwe. Zotsatira zake? Kapu yomwe imasunga mpaka 95% ya kukoma kwa khofi watsopano - ochepa omwe angafanane.
Zomwe zimapangitsanso kuti Richfield awonekere ndikukula. Ndi mafakitale anayi ndi mizere makumi awiri yopanga, kampaniyo imatha kulinganiza bwino kwambiri ndi luso laukadaulo. Njira zake zophatikizira zophatikizira ndi ma laboratories awiri a R&D akupitiliza kupanga njira zatsopano zochepetsera mtengo wopangira ndikupititsa patsogolo kukhazikika - kuphatikiza kosowa m'dziko lamakono lamakono la khofi.
Pamene mitengo ya khofi imasinthasintha padziko lonse lapansi, mtundu wa Richfield woyendetsedwa ndiukadaulo umathandizira kukhazikika komanso mtengo wake. Ogula amapeza chidaliro podziwa kuti malonda awo azikhala osasinthasintha ngakhale zinthu zitakhala zovuta. Ichi ndichifukwa chake makampani akuluakulu monga Nestlé, Kraft, ndi Heinz asankha kugwirizana ndi Richfield - amapereka zonse zatsopano komanso zodalirika.
Kwa akatswiri a khofi komanso ogula, Richfield's khofi wowuma ikuyimira chisinthiko chotsatira mu khofi wanthawi yomweyo - umboni wakuti kumasuka ndi kukoma koyenera kungathe kukhalapo.
