Momwe Richfield Amafotokozeranso Tsogolo la Khofi
Kupanga zinthu zatsopano ndiye maziko a chipambano cha Richfield mu khofi wapadziko lonse lapansiMakampani Opanga Makhofi Ambiri Ngakhale kuti opanga khofi nthawi yomweyo amadalirabe njira zachikhalidwe zoumitsira khofi zomwe zimaika patsogolo liwiro kuposa kukoma, Richfield imatenga njira yosiyana kwambiri - yozikidwa pa sayansi, kuleza mtima, ndi ungwiro.
Ukadaulo wa kampaniyi wochotsa khofi umangopatula 18% yokha ya zinthu zosungunuka za nyemba za khofi - zinthu zoyera komanso zonunkhira kwambiri zomwe zimapangitsa kuti khofi ikule komanso ikhale yokoma. Popewa kutulutsa khofi mopitirira muyeso, Richfield amaonetsetsa kuti khofi yomwe yatuluka siikhala yowawa kapena yoopsa, koma yolinganizika, yovuta, komanso yokoma mwachilengedwe.
Khofi akachotsedwa, amaumitsa kwa maola 36 mufiriji yotsika kwambiri. Gawo ili ndi lomwe limasiyanitsa Richfield ndi ena. kuumitsa ndi kupopera, zomwe zimapangitsa khofi kutentha kwambiri ndikuwononga mafuta ake ofewa, kuumitsa mufiriji kumachotsa chinyezi pang'onopang'ono pamene kumasunga zonunkhira zosasunthika ndi mafuta achilengedwe. Zotsatira zake ndi chiyani? Chikho chomwe chimasunga mpaka 95% ya kukoma kwa khofi watsopano - zomwe ochepa okha ndi omwe angagwirizane nazo.
Chomwe chimapangitsanso Richfield kukhala yapadera ndi kukula kwake. Ndi mafakitale anayi ndi mizere makumi awiri yopangira, kampaniyo imatha kulinganiza magwiridwe antchito akuluakulu komanso kulondola kwaukadaulo. Unyolo wake wophatikizana wopereka ndi ma laboratories awiri a R&D nthawi zonse amapanga njira zatsopano zochepetsera ndalama zopangira ndikuwonjezera kukhazikika - kuphatikiza kosazolowereka m'dziko lamakono la khofi lopikisana.
Pamene mitengo ya khofi ikusinthasintha padziko lonse lapansi, njira yaukadaulo ya Richfield imathandiza kukhazikika kwa khalidwe ndi mtengo. Ogula amakhala ndi chidaliro podziwa kuti malonda awo adzakhalabe ofanana ngakhale zinthu zopangira zikakumana ndi kusakhazikika. Ichi ndichifukwa chake makampani akuluakulu monga Nestlé, Kraft, ndi Heinz asankha kugwirizana ndi Richfield - imapereka zatsopano komanso kudalirika.
Kwa akatswiri a khofi ndi ogula omwe, Richfield's khofi wouma mufiriji ikuyimira kusintha kwotsatira kwa khofi wachangu — umboni wakuti kusavuta ndi kukoma kwapamwamba zimatha kukhala pamodzi.
