Khofi Wapompopompo Adaganiziridwanso - Momwe Richfield Adasinthira Masewera

Tinene zoona: kwa zaka zambiri, “khofi wanthawi yomweyoZinali zosavuta, zedi, koma zosasangalatsa kwenikweni.” Kenako panabwera luso laumisiri wowumitsidwa ndi chisanu, ndipo zonse zinasintha.

Chinsinsi chagona pakuchitapo kanthu. Richfield samangopanga khofi mwachangu - imapangitsa kuti ikhale yabwino. Popanga ndalama zochotsa kung'anima, Richfield amangofuna 18% yokha yamafuta onunkhira ochokera ku nyemba za Arabica. Osachotsa kwambiri. Palibe zolemba zowotchedwa. Zinthu zabwino basi. Khofi wochotsedwayo amaumitsidwa pang'onopang'ono-kwa maola 36 athunthu-pa kutentha kotsika, kusunga mafuta ndi zonunkhira zomwe njira zachikale zimawononga.

Chotsatira chake ndi chodabwitsa: khofi yemwe amaoneka, amanunkhiza, komanso amakoma ngati anachokera ku cafe yapamwamba. M'malo mwake, zowuma zowuma za Richfield zimagwira 95% ya kununkhira kwa kapu yofulidwa kumene-chizindikiro chosamveka m'dziko la khofi.

Ichi ndichifukwa chake kutchuka kwa khofi wowumitsidwa nthawi yomweyo kukuchulukirachulukira—makamaka pakati pa Gen Z, ogwira ntchito akutali, ndi ongoyendayenda pa digito omwe amafuna kuthamanga komanso mtundu.

Richfield samangokhalira kukwera. Imayendetsa, yokhala ndi zida zopangira zonse (mafakitole 4, mizere 20), ma lab awiri a R&D, ndi mndandanda wamakasitomala omwe akuphatikiza Nestlé, Heinz, ndi Kraft. Pamsika momwe kukoma ndi kusavuta sikulinso kogwirizana, Richfield akutanthauziranso khofi wanthawi yomweyo.