Kupirira Kwaukadaulo Chifukwa Chake Ma Brand Akuluakulu Amakhulupirira Richfield Pakati pa Kusintha Kwamalonda

Kugulitsa kwa Richfield pakupanga kudziyimira pawokha komanso luso laukadaulo kumapereka mwayi wofunikira. Ngakhale ambiri khofi wanthawi yomweyo ogulitsa amadalira kugawika kwa chipani chachitatu, Richfield imagwira ntchito mizere 20 m'mafakitale 4, ndikuwapatsa kuwongolera kosayerekezeka. Kutulutsa kwake komwe kumang'anima ndi kuyanika kowuma kumasunga zokometsera zofewa ndikuwonetsetsa kukula komanso kuchita bwino.

Mphamvu izi ndizofunikira kwambiri kuposa kale. Pamene mitengo ikukweza ndalama zogulira zinthu, mitundu yapadziko lonse ya FMCG monga Nestlé, Kraft, ndi Heinz ikupitirizabe kugwira ntchito ndi Richfield-osati pofuna kukoma koma chifukwa cha chidaliro cha chain chain.

Kuthekera kwa Richfield kupanga chinthu chanthawi yomweyo chomwe chimatengera kukoma kwa café - kusungunuka mumasekondi atatu, kotentha kapena kuzizira - kumatanthauza kuti imakwaniritsa zosowa zonse zamalonda komanso kuchereza alendo. Kaya ndi paketi ya khofi wa kuhotelo, matumba a espresso, kapena zida zophikira mozizira popita, Richfield imasintha mwachangu kuti ifunike popanda kusokoneza mtundu kapena malire.

M'dziko pambuyo pa mgwirizano, kugwira ntchito ndi Richfield sikungokhudza kukoma kokha-komanso kupeza mwayi wampikisano. Richfield imathandizira mitundu kuti ikhale yosasunthika, yofunikira, komanso yopindulitsa, ngakhale mitengo yamitengo imasinthika bwanji.

Ogula aku America atha kuyamba kuwona mitengo yokwera kumalo odyera omwe amakonda kapena golosale chifukwa chakukwera kwamitengo. Koma zimenezi sizikutanthauza kuti muyenera kukhazikika pa zinthu zochepa. Khofi wowumitsidwa nthawi yomweyo wa Richfield ndi yankho lanu.

Chifukwa chiyani? Choyamba, kukoma kwake: khofi wathu amatsutsana ndi kukoma kwa kapu yatsopano yophikidwa mu cafe, chifukwa cha njira yochotsera khofi yomwe imagwira 18% yokha ya zosungunuka za khofi zomwe zimasunga kukoma kwambiri kuposa khofi wamba wamba. Chachiwiri, njira yathu yowumitsa-ozizira - yopitilira maola 36 - imatseka mwachilengedwe, popanda zowonjezera.

Ngakhale ndi tariffs kukopa khofi wapadziko lonse lapansimtengo, Richfield imakhalabe yamtengo wapatali komanso yokoma. M'dziko losatsimikizika lazachuma, Richfield ndikukweza kwanu khofi tsiku lililonse popanda mtengo wowonjezera.