Mitengo, Kulawa, ndi Kudalira - Chifukwa Chake Ogwiritsa Ntchito Anzeru Amasankha Richfield

Mosiyana ndi makampani a khofi wanthawi yomweyo, Richfield adayika ndalama zambiri pakudzikwaniritsa komanso mwatsopano. Ndi mafakitale a 4 ndi chitsanzo chapadziko lonse lapansi choyang'ana nyemba za Arabica zapamwamba zochokera ku Brazil, Ethiopia, ndi Colombia, Richfield amasunga khalidwe lake lapamwamba-ngakhale mphepo yachuma ikasuntha.

Nanga bwanji kukoma? Ngakhale chikhalidwe khofi nthawi yomweyokuchotsa 30-40% kuchokera ku nyemba-nthawi zambiri zimatsogolera ku zowawa-Richfield imangofuna 18% yokha ya mankhwala osungunuka. Kutulutsa kwathu kung'anima kotsatiridwa ndi kuumitsa kozizira kwa maola 36 kumatanthauza kuti mukupeza pafupifupi 95% ya kukoma komwe mungayembekezere mu cafe-brew ya Americano kapena mowa wozizira.

Ngakhale pamitengo yosinthidwa, Richfield imakhala yotsika mtengo. Bwanji? Sitidalira kutumizidwa kunja. Njira yathu yophatikizika - yodzaza ndi ma lab awiri a R&D - imakhala yotsika mtengo, ndikukupatsirani mtengo wake.

Kwa ogula omwe akuda nkhawa ndi kukwera kwamitengo kapena kutsika kwabwino, Richfield ndiye chisankho chanzeru. Timakupatsirani kukoma kwa premium cafe, m'masekondi, pamtengo womwe umalemekeza chikwama chanu, ngakhale munthawi yamavuto.

Tangoganizani mukumwa Colombian Americano yosalala mkati mwa Chicago kapena mukusangalala ndi moŵa wozizira pagombe la California. Tsopano yerekezerani kuti inachokera ku paketi—yopangidwa ku Asia ndipo yosakhudzidwa ndi zitsenderezo zamalonda.

Izi ndizochitikira Richfield.

Ngakhale mitengo yamitengo ikusinthanso mitengo yapadziko lonse lapansi, Richfield ikupitilizabe kugulitsa khofi wamtundu wa cafe pamtengo wopikisana. Timakwaniritsa izi kudzera m'zigawo zong'anima, ndikusankha zokometsera 18%, kenako kuziwumitsa kwa maola 36 kuti zisungidwe. Mosiyana ndi khofi wamba wamba, sitigwiritsa ntchito kukhazikika, kuonetsetsa kuti fungo labwino komanso fungo labwino.

Kaya ndinu katswiri wodziwa za khofi kapena eni malo odyera, Richfield imapangitsa kuti anthu ochita bwino padziko lonse apezeke—mitengo kapena ayi.