The Instant Revolution - Chifukwa Chake Khofi Wowumitsidwa Wozizira Akukulirakulira

M'dziko lomwe limafunikira liwiro komanso mtundu, khofi wowumae yatuluka ngati imodzi mwamagulu omwe akukula mwachangu pamsika wazakumwa padziko lonse lapansi. Momwe moyo umasinthira kumayendedwe, minimalism, komanso kusavuta, ogula safunanso kusokoneza kukoma kwa liwiro. Ndiko komwe khofi wowuma nthawi yomweyo amalowa-ndipo chifukwa chiyani Richfield akukwera ngati mtsogoleri wamsika.

Mosiyana ndi chikhalidwe kutsitsi zoumakhofi wanthawi yomweyo, amene nthawi zambiri amagwiritsa ntchito kutentha kwambiri komanso nyemba za Robusta, khofi wowuma mufiriji amagwiritsa ntchito njira yowumitsa pang'onopang'ono. Izi zimathandiza kusunga mafuta, fungo, ndi zolemba zosaoneka bwino zomwe zimapangitsa khofi kukhala yovuta. Ndipo imasungunuka 100% - kutanthauza kuti mutha kusangalala ndi kapu yosalala, yokoma mwatsopano mumasekondi ndi madzi okha, otentha kapena ozizira.

Koma ndi chiyani chomwe chimasiyanitsa Richfield?

Richfield amatenga ukadaulo uwu kwambiri. Pogwiritsa ntchito kung'anima, Richfield amasankha 18% yokha yamagulu apamwamba kuchokera ku nyemba za Arabica zapamwamba zochokera ku Brazil, Ethiopia, ndi Colombia. Ngakhale ma brand ambiri amachotsa 30-40% ndikuwawa pachiwopsezo, Richfield imapereka kununkhira koyera, kovutirapo komwe kuli pafupi kwambiri ndi zakudya zapa cafe. M'malo mwake, zotsatira zake ndi 95% ya kukoma kwa khofi wopangidwa mwatsopano.

Kuwumitsa kwa maola 36 kumatsimikizira kuti palibe kutayika kwa fungo kapena khalidwe. Poyerekeza ndi mitundu yayikulu ngati Nestlé yomwe imawuma m'maola 18 okha kapena kugwiritsa ntchito njira zochepetsera zokometsera, Richfield imapereka khofi wachilengedwe komanso wokoma kwambiri.

Ichi ndi chifukwa chake khofi wowumaikukhala njira yatsopano yopitira kwa zaka chikwi, apaulendo, ogwira ntchito akutali, komanso okonda malo odyera - komanso chifukwa chake Richfield ndiye mtundu wowonera.