Nyemba Yokhazikika - Momwe Richfield Imakhalabe Yamphamvu Pakati pa Kukwera kwa Mitengo ya Khofi

Makampani opanga khofi padziko lonse lapansi akukumana ndi chipwirikiti. Kuyambira nyengo yoyipa ku Brazil mpaka kukwera mtengo kwantchito ndi zoyendera, mtengo wobiriwira nyemba za khofi-makamaka Arabica yapamwamba-yakwera kwambiri. Kwa mitundu yambiri ya khofi pompopompo, izi zatanthawuza zisankho zovuta: kudula mtundu, kukweza mitengo, kapena zonse ziwiri. Koma Richfield, mtsogoleri mu khofi wapadera wowumitsidwa nthawi yomweyo, imadziŵika bwino chifukwa cha luso lake lotha kuzoloŵera popanda kutaya phindu.

Bwanji? Zimayamba ndi strategic sourcing and innovation. Richfield imapanga nyemba za Arabica zapamwamba kwambiri zochokera kumadera osiyanasiyana monga Brazil, Ethiopia, ndi Colombia - madera omwe ali ndi zomangamanga zolimba komanso zotuluka nthawi zonse. Koma Richfield sasiya kufunafuna. Mphepete mwake ili muukadaulo wake wotulutsa kung'anima ndi njira yowumitsa kutentha kwa maola 36, ​​yomwe imalola kuti igwire 18% yokha yamafuta osungunuka-chomwe chimakhala chokoma-pogwiritsa ntchito nyemba zocheperako bwino kuposa njira zachikhalidwe 30-40%.

Izi zikutanthawuza kuwongolera mtengo popanda kusokoneza khalidwe. Ngakhale ma brand ambiri amakumana ndi kukwera mtengo chifukwa cha kutulutsa kosagwira ntchito kapena njira zotsika mtengo, eni ake a Richfield amapereka mpaka 95% ya kukoma kwabwino kwa cafe mu kapu pompopompo.

Ndi mafakitale anayi, mizere yopangira 20, ndi ma laboratories awiri a m'nyumba, Richfield imayang'aniranso ntchito zake zogulitsira-kuchepetsa ndalama zamalonda zakunja ndi kuteteza katundu wake ku kusinthasintha kwa mtengo.

Chifukwa chake, mitengo ya khofi ikakwera padziko lonse lapansi, Richfield samakupatsirani mtolowo. M'malo mwake, imagwiritsa ntchito kukula kwake, sayansi, ndi luso lazogulitsa kuti mitengo ikhale yokhazikika pomwe ikupereka khofi wamtengo wapatali.