Chifukwa Chake Richfield Coffee Imayimilira Pamsewu Wosavuta ndi Waluso
Dziko la khofi likusintha. Zomwe kale zinali kusankha pakati pa zabwino ndi zosavuta tsopano zasintha kukhala zofuna za onse awiri. Mbadwo watsopano wa omwe amamwa khofi akufuna kupeza nthawi yomweyo olemera, osalala, khofi yapamwamba kwambiri-popanda kudikirira pamzere kapena kusewera ndi makina. Ndiko komwe Richfield's khofi wowuma nthawi yomweyoakutembenuza mitu.
Pakatikati pa kusinthaku ndi teknoloji ndi chisamaliro. Richfield samangopanga khofi - amamupanga. Njirayi imayamba ndi nyemba zosankhidwa za Arabica, zomwe zimamera kumadera okwera ku Brazil, Ethiopia, ndi Colombia, zomwe zimasankhidwa chifukwa cha acidity yake yabwino komanso kukoma kwake.
Kenako pamabwera njira yotulutsa kung'anima - njira yapamwamba kwambiri yomwe imachotsa 18% yokha ya zinthu zosungunuka kuchokera ku nyemba. Njira yosamalayi imatsimikizira kuti palibe zowawa komanso zonse. Akamaliza kung'ambika, khofiyo amawumitsidwa m'firiji kwa maola 36—kuposa kuwirikiza kaŵiri nthaŵi imene opikisana nawo ambiri amagwiritsira ntchito. Kutentha kotalikirapo kumeneku kumatsekereza kafungo kabwino ka khofi ndipo kumapangitsa khofi kuyambiranso madzi nthawi yomweyo m'madzi otentha ndi ozizira.
Kodi izi zikutanthauza chiyani kwa inu? Zimatanthawuza khofi yomwe ili yabwino, yachangu, komanso yosasinthasintha. Mapaketi a khofi a Richfield ndi osavuta kunyamula, odalirika, komanso okhutiritsa - abwino kuyenda, ntchito yamuofesi, kapena kupuma m'mawa kunyumba.
Mosiyana ndi kutsitsi zouma kapena moyikirapo khofi nthawi yomweyo, Zogulitsa za Richfield ndizopanda zowonjezera, ndipo zokometsera zake zimawonetsa kapu yatsopano kuchokera ku cafe yapadera. Ichi ndichifukwa chake sichidaliridwa ndi anthu payekhapayekha, komanso ndi makampani akuluakulu monga Nestlé, Heinz, ndi Kraft.
Richfield sananyengerera kuti akwaniritse zosowa za msika. Icho chinawakweza iwo. Ndipo tsopano, okonda khofi sayeneranso kusankha pakati pa zabwino ndi zosavuta-akhoza kukhala nazo zonse mu sip iliyonse.
