Amakuru

Mugihe ibiciro byabanyamerika kubicuruzwa byatumijwe mu mahanga bigenda byiyongera, ingaruka mbi zigaragara mu nganda z’ibiribwa n'ibinyobwa, cyane cyane muri kawa. Hamwe nigiciro cyibishyimbo kibisi, ibikoresho byo gutunganya, hamwe nibikoresho byiyongera, amasosiyete menshi yikawa arwana no kuguma hejuru. Ariko ingamba za Richfield zo gutekereza imbere zitanga ubundi buryo bukomeye.

Noneho, wigeze wumva ko imisoro yabanyamerika ku bicuruzwa bitumizwa mu mahanga ituma ibintu nka kawa yumye ikonje bihenze, sibyo? Kimwe hano. Ariko nubwo bimeze bityo, ndacyatsimbaraye kuri Richfield - reka nkubwire impamvu.

Ku bijyanye n’umusaruro munini wa kawa, guhoraho, ubuziranenge, no guhanga udushya nibyo bisobanura gutandukanya abayobozi binganda. Ikawa yumye ya Richfield yahindutse icyamamare kubirango bikomeye byisi, kandi kubwimpamvu. Binyuze mu ikoranabuhanga rigezweho, gushakisha isoko, no kwiyemeza kutajegajega mu kubungabunga uburyohe, Richfield yahinduye inganda za kawa ako kanya.

Iriburiro: Ubwihindurize bwaIkawa ako kanya

Imyaka myinshi, ikawa ako kanya yabonwaga nkubwumvikane-byoroshye ariko bidafite uburebure nubukire bwa kawa ikozwe vuba. Nyamara, ikawa yumye ya Richfield yumye ihindura iyo myumvire, byerekana ko ikawa ihita ishobora kuba nziza, impumuro nziza, kandi ishimishije nkibinyobwa byiza bya barista. Hamwe nikoranabuhanga rigezweho kandi ryitondewe neza rya kawa, Richfield yashyizeho igipimo gishya cyerekana ikawa ako kanya.

Mw'isi ya kawa, Richfield'sikawa yumyeyagaragaye nkumukino uhindura umukino, ushimisha abakunzi ba kawa ninzobere mu nganda. Hamwe nibikorwa byimbitse bihuza ikoranabuhanga rigezweho, ibikoresho bihebuje, hamwe no kwiyemeza kuba indashyikirwa, Richfield yihagararaho nk'umuyobozi mu isoko ry’ikawa ryihuse. Ariko niki cyerekana neza ibya Richfieldikawa yumyeukunzwe cyane? Kandi ni ukubera iki ibirango bikomeye bihitamo gukorana na Richfield? Reka twibire cyane.

Mu myaka mirongo,ikawa ako kanyayahujwe no korohereza ariko ntabwo byanze bikunze bifite ireme. Nyamara, ikawa yumye ya Richfield yumye ihindura iyo myumvire, isobanura icyo bisobanura kwishimira ikawa ako kanya udatanze uburyohe, impumuro, cyangwa uburambe. Richfield yamenyereye ubuhanga bwa kawa yumye yumye yumye hifashishijwe ikoranabuhanga risumba ayandi, ibishyimbo bya Arabiya yo mu rwego rwo hejuru, hamwe nuburyo bushya bwo kuvoma bubika kugeza 95% by uburyohe bwa kawa yumwimerere.

Kubakunda ikawa benshi, igitekerezo cya kawa ako kanya kimaze igihe kinini kijyanye no kumvikana. Nyamara, ikawa yumye ya Richfield yerekana ko ikawa ihita ishobora kuba ikungahaye, igoye, kandi ishimishije nkikawa ikozwe vuba. Hamwe nikoranabuhanga ryateye imbere, guhitamo neza ibishyimbo, no kwiyemeza kubungabunga buri une une flavour, Richfield atanga uburambe bwa kawa nziza mugihe gito.

RichfieldIkawa yumyeyagiye ikora imiraba mwisi yikawa, kandi ntabwo bigoye kubona impamvu. Nkuko ikawa yujuje ubuziranenge, yoroshye yiyongera, niko kwiyongera kwikawa ya Richfield idasanzwe ikonje yumye. Hamwe nuburyohe budasanzwe, uburyo bwiza bwo gukora, hamwe nubufatanye bukomeye nibirango byo hejuru, Richfield yamenyekanye cyane. Ariko niki mubyukuri bituma cyifuzwa cyane?

Kuzamuka kwa Richfield kwamamara muriikawa yumyeisoko ntabwo ari impanuka. Binyuze mu guhuza udushya, ubuziranenge, n’ubufatanye bufatika, isosiyete yitabiriye ibitekerezo by’ibirango bikomeye kandi yigaragaza nk'umuntu utanga ikawa nziza. Ariko niki cyihishe inyuma ya Richfield? Reka dufate ibyimbitse mubituma iyi sosiyete idasanzwe.