Ukuntu Richfield Yongeye Kugena Kazoza kawa
Guhanga udushya nintandaro yo gutsinda kwa Richfield muri ikawa ku isiinganda. Mugihe benshi mubakora ikawa ako kanya baracyashingira kubuhanga gakondo bwo kumisha spray bishyira imbere umuvuduko kuruta uburyohe, Richfield ifata inzira itandukanye rwose - imwe yashinze imizi mubumenyi, kwihangana, no gutungana.
Tekinoroji yo gukuramo amashanyarazi ya sosiyete itandukanya 18% yambere yambere yikawa yikawa - ibyera cyane, byuzuye impumuro nziza byimbitse hamwe nimiterere. Kwirinda gukuramo cyane, Richfield yemeza ko inzoga zavuyemo zitigera zisharira cyangwa zikaze, ariko ziringaniye, zigoye, kandi zisanzwe ziryoshye.
Nyuma yo kuyikuramo, ikawa ikora amasaha 36 yubushyuhe bwo hasi-yumisha. Iyi ntambwe niyo itandukanya rwose Richfield. Bitandukanye kumisha, ishyira ikawa ku muriro mwinshi kandi ikangiza amavuta yayo meza, gukonjesha-gukama buhoro buhoro ikuraho ubuhehere mu gihe ibika impumuro nziza n’amavuta karemano. Ingaruka? Igikombe kigumana 95% by uburyohe bwa kawa ikozwe vuba - igipimo gito gishobora guhura.
Igituma kandi Richfield igaragara ni igipimo. Hamwe ninganda enye nimirongo makumyabiri yumusaruro, isosiyete irashobora kuringaniza imikorere nini hamwe nubukorikori. Ihuriro ry’ibicuruzwa hamwe na laboratoire ebyiri za R&D bikomeje guteza imbere ibisubizo bishya byo kugabanya ibiciro by’umusaruro no kuzamura iterambere rirambye - ikomatanyirizo ridasanzwe mu isi y’ikawa irushanwa muri iki gihe.
Mugihe ibiciro bya kawa bihindagurika kwisi yose, moderi ikoreshwa na tekinoroji ya Richfield ifasha guhagarika ubuziranenge nigiciro. Abaguzi bagirira ikizere bazi ibicuruzwa byabo bizakomeza kuba byiza nubwo ibikoresho fatizo bihura nihindagurika. Niyo mpamvu ibirango bikomeye nka Nestlé, Kraft, na Heinz bahisemo gufatanya na Richfield - bitanga udushya kandi twizewe.
Ku bakora umwuga wa kawa hamwe n’abaguzi kimwe, ba Richfield ikawa yumye Yerekana ubwihindurize bukurikira muri kawa ako kanya - gihamya ko ibyoroshye nuburyohe bwa premium bishobora kubana.
