Iindaba
Kutheni ii-Brand eziKhokelayo zikhetha i-Richfield
Kwishishini lekofu yehlabathi, ukuthembela kuyo yonke into. Ukusuka ekufumaneni iimbotyi ukuya kunikezelo lokugqibela, inqanaba ngalinye lohambo lwekofu lifuna ukungaguquguquki, ukuqinisekiswa komgangatho, kunye nokungafihli nto. Yiyo loo nto ezinye zezona zikhulu zokutya neziselo zehlabathi-kuquka uNestlé, Kraft, kunye noHeinz-bakhethe ukusebenza noRichfield.
Indlela iRichfield ichaza ngayo iKamva leKofu
Innovation isentliziyweni yempumelelo Richfield kwiikofu yehlabathiishishini. Ngelixa abaninzi abavelisi bekofu besaxhomekeke kwiindlela zokutshiza zokutshiza ezibeka phambili isantya ngaphezulu kwencasa, iRichfield ithatha indlela eyahluke ngokupheleleyo-emiliselwe kwisayensi, umonde kunye nokugqibelela.
Ukufumana ikofu eyomileyo kaRichfield
Vula ingqayi yaseRichfield ikofu eyomisiweyo, kwaye ngoko nangoko uya kuwuva umahluko. Ivumba liyanyuka - lishushu, iintyatyambo, i-nutty kancinane - njengekofu esandul' ukugatywa kwikhefi oyithandayo. Oku akuzenzekelanga; sisiphumo sokukhutshwa kweflash elawulwa ngononophelo kunye nokucotha komkhenkce, inkqubo eyilelwe ukukhusela into eyenza ikofu ikhetheke ngokwenene: umphefumlo wayo.
Ukunyuka kweXabiso leKofu kunye nokuKhula kweMarike yeKofu eQisiweyo
Kwiminyaka yakutshanje, amaxabiso ekofu ehlabathi anyuke ngomnqantsa, ebeka uxinzelelo kwiirosta, abavelisi bekofu ngoko nangoko, kunye nabathengisi. Ngokutsho kwe-International Coffee Organisation, i-ICO Composite Indicator Price (I-CIP) i-avareji ye-297.05 US cent nge-pound ngo-Agasti 2025-i-14.6% yonyuka ukusuka ngoJulayi kunye ne-24.3% ngaphezu kwe-Agasti 2024.
Ukusuka kwiBrewed to Instant, kunye nendima yoMkhenkce-womileyo
Indlela yokusetyenziswa kwekofu iyakhula. Abathengi abanelisekanga nje “yikofu ekhawulezayo” — bafuna umgangatho, ubulula, kunye nobunyani. Olu tshintsho lukhulisa imfuno yekofu eyomisiweyo ngoko nangoko, ngakumbi iinguqulelo zeprimiyamu. Makhe sihlolisise olu tshintsho kwaye kutheni i-Richfield ingena ngokugqibeleleyo kwi-paradigm entsha yekofu.
UHawuna Njani Ukuguquguquka kweXabiso leKofu kunye neKofu eyomileyo engumkhenkce
Abathengi bekofu namhlanje bajongene noxinzelelo olumbini: amaxabiso ezinto ezithengiswayo aguqukayo kunye nemfuno yabathengi yokugqwesa. Iindaba ezimnandi: kunye neqabane elifanelekileyo, unokujika oko kuguquguquka kube yinzuzo yokhuphiswano. Eli nqaku libonelela ngesikhokelo somthengi kwaye libonisa indlela ikofu eyomisiweyo yaseRichfield inceda ngayo ukulawula umngcipheko kunye nokuhambisa ukugqwesa.
ISikhokelo sabaThengi abaCwangcisiweyo—Kutheni i-Smart Sourcing Favour i-Richfield Phakathi kokuShifta kwamaxabiso
Kutheni Iindleko zeKofu eziwayo azithethi kuMgangatho ophantsi
Ukuba uye waqaphela ukuhla kwamaxabiso ekofu kutshanje-njengaleyo i-11.8% i-avareji yokwehla kumaxabiso e-Arabica yehlabathi kaJulayi-awuyicingi. Ukanti phakathi kokuguquguquka kwemarike, ikofu eyomisiweyo yaseRichfield iyaqhubeka nokuqaqamba.
Ukuwa kwamaxabiso eKofu kuyidala njani iNcedo yobuChule kuBaxumi baseRichfield
Kwiimpahla zorhwebo zehlabathi, ukuguquguquka kwexabiso kungumceli mngeni kunye nethuba. Abathengi bekofu bayazi kakuhle le nto. Iimbotyi zeArabica zonyuke zaya kutsho phezulu kakhulu ekuqaleni kuka-2025, ngenxa yeerhafu zase-US kunye nezothuso zemozulu, kodwa amaxabiso asandula ukulungiswa ngaphezulu kwe-10%. Kubathengi abakhulu abakhawulezayo kunye ikofu eyomisiweyo, olu tshintsho lunokwenza izicwangciso zokukhangela ngokutsha.
