Iindaba

Ukuba ikofu yakho yasekuseni iqalile ukungcamla ngakumbi okanye ixabisa ngaphezulu, ayisiyiyo ingcamango yakho. Njengoko amaxabiso ekofu enyuka ngokukhawuleza ngenxa yesivuno esibi kunye nemiba yezothutho lwehlabathi, iibrendi ezininzi zinciphisa. Kodwa iRichfield ibonelela ngenketho engcono: ukukhenkceza-Ikofu eyomileyo ekhawulezileyooko kugcwele incasa, kulula ukwenza, kwaye akophuli ibhanki.

Ngo-2025, amaxabiso ekofu ehlabathi anyukela kumanqanaba angazange abonwe ngaphambili ngenxa yembalela eBrazil, ukunyuka kweendleko zothutho, kunye nokungazinzi kwezopolitiko kwiindawo eziphambili ezikhulayo. Kwabaninzi, olu tyando ludale ukungaqiniseki kuzo zombini iishelufu zokuthengisa kunye neendlela zasekuseni. Kodwa phakathi koku kuguquguquka, ukukhenkceza kukaRichfield-Ikofu eyomileyoime njengesisombululo esizinzileyo, sepremiyamu, kunye neendleko ezifanelekileyo.

Ihlabathi litshintsha ngokukhawuleza. Iintlawulo ezintsha phakathi kwe-US kunye ne-China zongeza iileya zeendleko kwiimpahla ezithunyelwa ngaphandle-kuquka ikomityi yakho yemihla ngemihla yekofu. Kodwa ngaba oko kuthetha ukuba kufuneka uncame umgangatho okanye uhlawule ngaphezulu? Hayi ukuba ukhetha ikofu eyomileyo yaseRichfield.

Isivumelwano esihlaziyiweyo serhafu sase-US-China siphose elinye ibhola kubuchule bokukhangela amazwe ngamazwe. Iimveliso ezifuna amaqabane ekhofi athembekileyo ngoku zijongene nokunyuka kwengcinezelo kunye noxinzelelo lwezemali-kodwa i-Richfield ivelele njengomzekelo wokuqina kunye nokuhambelana.

Njengoko i-US kunye ne-China zihlaziya isivumelwano sabo sorhwebo, iintlawulo ezihlaziyiweyo zokutya kunye nemveliso yezolimo-kuquka ikofu kunye nempahla yekofu ecutshungulwayo-ivuselela ukungaqiniseki. Inkxalabo yangoko? Ukunyuka kwamaxabiso kunye nokunciphisa ukuguquguquka kokubonelela kwiimveliso ezininzi zekofu ezixhomekeke kumakhonkco obonelelo aqhekekileyo.

Kwiminyaka yakutshanje, ukutshintshwa kwemigaqo-nkqubo yorhwebo yase-US kunye namaxabiso kuye kwaphazamisa ikhonkco lokubonelela ngehlabathi, ngakumbi ukutya kunye nokungeniswa kwesiselo. KuRichfield, inkokeli yehlabathi kwiikofu eyomileyoimveliso, olu tshintsho lubonisa umngeni kunye nethuba lokubonisa ukuba kutheni ikofu yethu ekhethekileyo isakhokelela kwixabiso, incasa kunye nomgangatho.

Ehlabathini lokutshintsha kwemigaqo-nkqubo yorhwebo kunye nokukhula kokungaqiniseki kwezoqoqosho, ukukhetha uphawu lwekofu oluchanekileyo kungaphezulu nje kokunambitha. Imalunga nokungaguquguquki, uzinzo, kunye nokuthembeka. I-Richfield ikofu eyomisiweyo ihlola zonke ezo bhokisi kunye nokunye, inika umgangatho ongenakulinganiswa ongagungqiswanga ngamaxabiso angaphandle.

Kwimakethi yehlabathi ekhuselayo eyandayo, apho amaxabiso ahlala egqwetha amaxabiso kwaye edala ukungaqiniseki, iibrendi eziphumelelayo zezo zakhiwe phezu kokuqina, ukusungula izinto ezintsha, kunye nexabiso eliphakathi kwabathengi. Ikofu eyomisiweyo yaseRichfield ngumzekelo obalaseleyo.

Kwabaninzi abathandi bekhofi, ingcamango yekhofi esheshayo sele idibaniswa ne-compromise. Nangona kunjalo, ikofu eyomisiweyo kaRichfield ingqina ukuba ikofu ekhawulezileyo inokuba sisityebi, intsonkothe, kwaye yanelisa njengekofu esanda kugalelwa. Ngetekhnoloji ephucukileyo, ukhetho olucokisekileyo lweembotyi, kunye nokuzinikela ekugcineni yonke incasa, iRichfield inikezela ngamava ekofu amnandi ngokwenene ngephanyazo.

Njengoko imirhumo yaseMelika kwimpahla ephuma kumazwe angaphandle iqina, impembelelo yeripple ivakala kulo lonke ishishini lokutya nesiselo, ngakumbi kwikofu. Ngexabiso leembotyi eziluhlaza, izixhobo zokusebenza, kunye nokunyuka kwempahla, iinkampani ezininzi zekofu ziyasokola ukuhlala zihamba. Kodwa iqhinga lokucinga phambili likaRichfield libonelela ngenye indlela eyomelela.