Indlela iRichfield ichaza ngayo iKamva leKofu
Innovation isentliziyweni yempumelelo Richfield kwi ikofu yehlabathiishishini. Ngelixa abaninzi abavelisi bekofu besaxhomekeke kwiindlela zokutshiza zokutshiza ezibeka phambili isantya ngaphezulu kwencasa, iRichfield ithatha indlela eyahluke ngokupheleleyo-emiliselwe kwisayensi, umonde kunye nokugqibelela.
Itekhnoloji yokukhutshwa kweflash yenkampani ihlukanisa kuphela i-18% ephezulu ye-solubles yekofu - eyona icocekileyo, eyona khompawundi enevumba elimnandi enoxanduva lobunzulu kunye nomlinganiswa. Ngokuphepha ukukhutshwa ngokugqithisileyo, i-Richfield iqinisekisa ukuba i-brew eyisiphumo ayikaze ibe krakra okanye ilukhuni, kodwa ilungelelene, inzima, kwaye imnandi ngokwemvelo.
Emva kokutsalwa, ikofu ithatha iiyure ezingama-36 kubushushu obuphantsi kwenkqubo yokomisa umkhenkce. Eli nyathelo yeyona nto ibeka iRichfield ngokwahlukileyo. Ngokungafaniyo ukutshiza-zomisa, ebeka ikofu kubushushu obuphezulu kwaye itshabalalise ioyile zayo ezithambileyo, ukomisa-umkhenkce ngobunono kususa ukufuma ngelixa ugcina i-aromatics eguqukayo kunye neoyile yendalo. Waba yintoni umphumo? Ikomityi egcina ukuya kuthi ga kwi-95% yencasa yekofu esanda kwenziwa - i-benchmark embalwa inokuhambelana.
Yintoni eyenza ukuba i-Richfield ivelele sisikali. Ngeefektri ezine kunye nemigca yemveliso engamashumi amabini, inkampani inokulinganisa ukusebenza kakuhle okukhulu kunye nokuchaneka kobugcisa. Ikhonkco layo lokubonelela elidibeneyo kunye nelebhu ezimbini ze-R&D ziqhubeka nokuphuhlisa izisombululo ezitsha zokunciphisa iindleko zemveliso kunye nokuphucula ukuzinza - indibaniselwano enqabileyo kwihlabathi lanamhlanje elikhuphisanayo lekofu.
Njengoko amaxabiso ekofu eguquguquka kwihlabathi jikelele, imodeli eqhutywa yitekhnoloji yeRichfield inceda ukuzinzisa umgangatho kunye neendleko. Abathengi bafumana ukuzithemba besazi ukuba imveliso yabo iya kuhlala ingaguquguquki naxa imathiriyeli ekrwada ijongene nokuguquguquka. Yiyo loo nto iibhrendi eziphambili ezifana noNestlé, Kraft, kunye noHeinz bekhethe ukusebenzisana neRichfield - inikezela ngezinto ezintsha kunye nokuthembeka.
Kubasebenzi bekofu kunye nabathengi ngokufanayo, iRichfield's ikofu eyomisiweyo imele inguquko elandelayo kwikofu ekhawulezileyo-ubungqina bokuba lula kunye nencasa yeprimiyamu inokuphila kunye.
