I-Richfield Ilichaza Kabusha Ikusasa Lekhofi
Ukuqamba okusha kusenhliziyweni yempumelelo ye-Richfield ku- ikhofi globalimboni. Nakuba abakhiqizi abaningi bekhofi abasheshayo basathembele kumasu omdabu okumisa isifutho abeka isivinini kuqala kune-flavour, u-Richfield uthatha indlela ehluke ngokuphelele - egxiliswe kusayensi, ukubekezela, nokuphelela.
Ubuchwepheshe benkampani bokukhipha i-flash buhlukanisa kuphela u-18% ophezulu wezinto ezincibilikayo zikabhontshisi wekhofi - izinhlanganisela ezimsulwa, ezinephunga elimnandi ezibhekele ukujula nezinhlamvu. Ngokugwema ukukhishwa ngokweqile, i-Richfield iqinisekisa ukuthi isiphuzo esiphuzwayo asibi noma siqine, kodwa sinokulinganisela, esiyinkimbinkimbi, futhi simnandi ngokwemvelo.
Ngemuva kokukhishwa, ikhofi liba ngaphansi kwenqubo yokumisa izinga lokushisa eliphansi lamahora angu-36. Lesi sinyathelo yiso esihlukanisa ngempela i-Richfield. Ngokungafani ukufafaza-omiswe, elenza ikhofi lishise kakhulu futhi licekele phansi amafutha alo athambile, ukomisa iqhwa kususa umswakama kancane kuyilapho kulondoloza ama-aromatics ashisayo namafutha emvelo. Waba yini umphumela? Inkomishi egcina kufika ku-95% we-flavour yekhofi esanda kukhiqizwa - ibhentshimakhi embalwa ingafana.
Okunye okwenza i-Richfield igqame isikali. Ngamafekthri amane nemigqa yokukhiqiza engamashumi amabili, inkampani ingakwazi ukulinganisa ukusebenza kahle kwesilinganiso esikhulu nokunemba kobuciko. Uchungechunge lwayo lokuhlinzekwa kwempahla oludidiyelwe kanye namalabhorethri amabili e-R&D aqhubeka nokuthuthukisa izixazululo ezintsha zokwehlisa izindleko zokukhiqiza nokuthuthukisa ukusimama - inhlanganisela eyivelakancane ezweni lanamuhla elincintisanayo lekhofi.
Njengoba amanani ekhofi ehla enyuka emhlabeni wonke, imodeli eqhutshwa ubuchwepheshe ye-Richfield isiza ukuzinzisa ikhwalithi nezindleko. Abathengi bathola ukuzethemba ngokwazi ukuthi umkhiqizo wabo uzohlala ungashintshi noma izinto zokusetshenziswa zibhekene nokuntengantenga. Kungakho amabhrendi amakhulu afana no-Nestlé, Kraft, kanye no-Heinz bekhethe ukubambisana ne-Richfield - iletha kokubili ukuqamba okusha nokwethembeka.
Ochwepheshe bekhofi kanye nabathengi ngokufanayo, i-Richfield's ikhofi efriziwe imele inguquko elandelayo ekhofini elisheshayo - ubufakazi bokuthi ukunethezeka kanye ne-premium flavour kungahlalisana ngempela.
